Postgraduate Certificate in Crisis Communications for SMEs
-- ViewingNowThe Postgraduate Certificate in Crisis Communications for SMEs is a comprehensive course designed to equip learners with the essential skills to manage communication strategies during crises. In today's fast-paced and unpredictable business environment, the importance of crisis communication cannot be overstated.
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โข Crisis Communications Strategy for SMEs: Developing a comprehensive crisis communications plan to protect and maintain the reputation of SMEs during a crisis.
โข Identifying Crisis Situations: Recognizing potential crises and learning how to respond quickly and effectively to mitigate negative impacts.
โข Media Relations in Crisis: Building and maintaining positive relationships with the media during a crisis to ensure accurate and timely communication.
โข Social Media Management in Crisis: Leveraging social media to communicate with stakeholders and manage reputations during a crisis.
โข Internal Communications in Crisis: Effectively communicating with employees, partners, and other internal stakeholders during a crisis.
โข Stakeholder Engagement in Crisis: Identifying and engaging key stakeholders during a crisis to manage reputations and maintain trust.
โข Crisis Communications Training: Providing training to SMEs to prepare them for potential crises and ensure effective communication.
โข Measuring Crisis Communications Success: Evaluating the effectiveness of crisis communications strategies and making data-driven decisions to improve future responses.
โข Ethical Considerations in Crisis Communications: Understanding the ethical considerations involved in crisis communications and ensuring that all communication is truthful, transparent, and respectful.
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