Postgraduate Certificate in Balanced Scorecards for the Digital Marketing Industry
-- ViewingNowThe Postgraduate Certificate in Balanced Scorecards for the Digital Marketing Industry is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing landscape. This course emphasizes the importance of a balanced scorecard approach, which allows organizations to measure and manage performance based on a balanced set of key performance indicators (KPIs).
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โข Digital Marketing Industry Overview
โข Introduction to Balanced Scorecards
โข Key Performance Indicators (KPIs) for Digital Marketing
โข Aligning Digital Marketing Strategy with Business Objectives
โข Implementing Balanced Scorecards in Digital Marketing
โข Monitoring and Analyzing Digital Marketing Performance
โข Customer Perspective in Digital Marketing Balanced Scorecards
โข Financial Perspective in Digital Marketing Balanced Scorecards
โข Internal Process Perspective in Digital Marketing Balanced Scorecards
โข Learning and Growth Perspective in Digital Marketing Balanced Scorecards
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