Undergraduate Certificate in Ethnographic Methods in Business
-- ViewingNowThe Undergraduate Certificate in Ethnographic Methods in Business is a unique course that combines social sciences with business. This certificate program emphasizes the importance of understanding cultural contexts in today's globalized business world.
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โข Ethnography Basics: Introduction to Ethnographic Methods, History and Theories of Ethnography, Cultural Relativism, and Positionality
โข Data Collection Techniques: Participant Observation, Interviews, Focus Groups, and Digital Ethnography
โข Data Analysis in Ethnography: Qualitative Data Analysis, Coding, and Theme Identification
โข Cross-Cultural Communication: Understanding Cultural Differences, Nonverbal Communication, and Cultural Bias in Business
โข Ethical Considerations: Informed Consent, Confidentiality, and Research Ethics in Ethnography
โข Case Studies in Business Ethnography: Practical Applications of Ethnographic Methods in Business Research
โข Visual Ethnography: Photography, Video, and Other Visual Data Collection Methods
โข Writing Ethnography Reports: Report Writing, Presentation, and Dissemination
โข Technology in Ethnography: Online Research, Social Media Analysis, and Mobile Ethnography
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