Postgraduate Certificate in Pricing and Negotiation
-- ViewingNowThe Postgraduate Certificate in Pricing and Negotiation is a career-advancing course that provides learners with essential skills in pricing strategy and negotiation techniques. This certificate program is designed for professionals who seek to enhance their negotiation and pricing skills, enabling them to drive profitability and growth in their organizations.
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• Advanced Pricing Strategies: This unit will cover various pricing approaches, including value-based pricing, cost-plus pricing, and competitive pricing. It will also delve into dynamic pricing, segmented pricing, and psychological pricing techniques.
• Price Differentiation and Positioning: This unit will focus on how to price products and services differently for various market segments and how to position them effectively to maximize revenue and profits. It will also cover price discrimination and its legal implications.
• Pricing Analytics and Modelling: This unit will teach students how to use data analytics and modelling techniques to optimize pricing decisions. It will cover topics such as price elasticity, revenue management, and price optimization algorithms.
• Negotiation Theory and Practice: This unit will provide an in-depth understanding of negotiation theory and its practical applications. It will cover various negotiation styles, tactics, and strategies, including interest-based negotiation, distributive negotiation, and integrative negotiation.
• Influence and Persuasion Techniques: This unit will teach students how to use influence and persuasion techniques to achieve better negotiation outcomes. It will cover topics such as rapport building, active listening, framing, and anchoring.
• Conflict Resolution and Mediation: This unit will focus on how to manage and resolve conflicts that arise during negotiations. It will cover various conflict resolution strategies, including negotiation, mediation, and arbitration.
• Cross-Cultural Negotiation: This unit will teach students how to negotiate effectively in cross-cultural contexts. It will cover topics such as cultural differences, communication styles, and negotiation etiquette.
• Sales and Revenue Forecasting: This unit will provide students with the skills to forecast sales and revenue accurately. It will cover topics such as time-series analysis, regression analysis, and scenario planning.
• Key Account Management: This unit will focus on how to manage key accounts and relationships effectively. It will cover topics such as account planning, customer segmentation, and relationship building.
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