Postgraduate Certificate in Business Digital Marketing Strategy
-- viewing nowThe Postgraduate Certificate in Business Digital Marketing Strategy is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certificate equips learners with essential skills to excel in today's digital-first business environment, fostering an in-depth understanding of data-driven digital marketing strategies, consumer behavior, and market dynamics.
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Course Details
• Digital Marketing Fundamentals: Understanding the digital marketing landscape, channels, and strategies.
• Search Engine Marketing (SEM): Keyword research, pay-per-click (PPC) advertising, and Google Ads.
• Search Engine Optimization (SEO): On-page and off-page optimization, technical SEO, and link building.
• Social Media Marketing: Organic and paid social media strategies, content creation, and community management.
• Content Marketing: Content strategy, creation, distribution, and measurement.
• Email Marketing: Campaign planning, automation, segmentation, and optimization.
• Web Analytics: Google Analytics, metrics, and data analysis for marketing insights.
• Conversion Rate Optimization (CRO): Landing page optimization, A/B testing, and user experience (UX) design.
• Digital Marketing Strategy: Formulating, implementing, and measuring comprehensive digital marketing strategies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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