Postgraduate Certificate in Business Digital Marketing Strategy
-- ViewingNowThe Postgraduate Certificate in Business Digital Marketing Strategy is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certificate equips learners with essential skills to excel in today's digital-first business environment, fostering an in-depth understanding of data-driven digital marketing strategies, consumer behavior, and market dynamics.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, channels, and strategies.
โข Search Engine Marketing (SEM): Keyword research, pay-per-click (PPC) advertising, and Google Ads.
โข Search Engine Optimization (SEO): On-page and off-page optimization, technical SEO, and link building.
โข Social Media Marketing: Organic and paid social media strategies, content creation, and community management.
โข Content Marketing: Content strategy, creation, distribution, and measurement.
โข Email Marketing: Campaign planning, automation, segmentation, and optimization.
โข Web Analytics: Google Analytics, metrics, and data analysis for marketing insights.
โข Conversion Rate Optimization (CRO): Landing page optimization, A/B testing, and user experience (UX) design.
โข Digital Marketing Strategy: Formulating, implementing, and measuring comprehensive digital marketing strategies.
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