Undergraduate Certificate in Competitive Market Analytics
-- viewing nowThe Undergraduate Certificate in Competitive Market Analytics is a crucial course designed to equip learners with indispensable skills for success in today's data-driven business landscape. This certificate course is increasingly important as organizations rely heavily on data-driven decision-making to gain a competitive edge.
4,446+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Competitive Market Analytics: Foundational concepts, importance, and applications of competitive market analytics.
• Market Research Methods: Quantitative and qualitative research techniques, surveys, interviews, and data collection methods.
• Data Analysis for Market Insights: Data processing, statistical analysis, and interpretation to derive market insights.
• Market Segmentation and Targeting: Customer profiling, segmentation strategies, and target market selection.
• Competitor Analysis: Assessing competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Pricing Strategies and Analysis: Pricing models, competitive pricing, and price elasticity.
• Product Portfolio Management: Product lifecycle management, product innovation, and product mix strategies.
• Marketing Mix Modeling: Analyzing the impact of marketing efforts on sales and market share.
• Market Trends and Forecasting: Identifying and predicting market trends, emerging technologies, and future opportunities.
• Communication and Reporting: Effective communication of market analytics findings and recommendations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate