Undergraduate Certificate in Competitive Market Analytics
-- ViewingNowThe Undergraduate Certificate in Competitive Market Analytics is a crucial course designed to equip learners with indispensable skills for success in today's data-driven business landscape. This certificate course is increasingly important as organizations rely heavily on data-driven decision-making to gain a competitive edge.
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โข Introduction to Competitive Market Analytics: Foundational concepts, importance, and applications of competitive market analytics.
โข Market Research Methods: Quantitative and qualitative research techniques, surveys, interviews, and data collection methods.
โข Data Analysis for Market Insights: Data processing, statistical analysis, and interpretation to derive market insights.
โข Market Segmentation and Targeting: Customer profiling, segmentation strategies, and target market selection.
โข Competitor Analysis: Assessing competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis).
โข Pricing Strategies and Analysis: Pricing models, competitive pricing, and price elasticity.
โข Product Portfolio Management: Product lifecycle management, product innovation, and product mix strategies.
โข Marketing Mix Modeling: Analyzing the impact of marketing efforts on sales and market share.
โข Market Trends and Forecasting: Identifying and predicting market trends, emerging technologies, and future opportunities.
โข Communication and Reporting: Effective communication of market analytics findings and recommendations.
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