Professional Certificate in Google Shopping Ad Conversion Tactics
-- viewing nowThe Professional Certificate in Google Shopping Ad Conversion Tactics is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This program focuses on Google Shopping Ads, a high-demand area in the industry, providing hands-on experience and real-world knowledge to optimize shopping ad campaigns for maximum conversion rates.
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Course Details
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Google Shopping Ad Basics – Learn the fundamentals of Google Shopping Ads, including campaign setup, product feed optimization, and bid management.
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Advanced Google Shopping Ad Strategies – Explore advanced tactics for maximizing conversions, including audience targeting, ad scheduling, and advanced bidding strategies.
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Google Shopping Ads Campaign Structure – Understand the importance of campaign structure in Google Shopping Ads, including how to create effective ad groups, product groupings, and negative keywords.
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Google Shopping Ads Performance Analysis – Learn how to analyze and interpret Google Shopping Ads performance data to make informed optimization decisions.
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Google Merchant Center Best Practices – Discover best practices for managing your product feed and Merchant Center account, including how to optimize product titles, descriptions, and images.
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Google Shopping Ads for Seasonal Sales – Learn how to create and optimize Google Shopping Ads campaigns for seasonal sales and promotions.
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Google Shopping Ads for Dynamic Remarketing – Explore how to use dynamic remarketing to target users who have previously interacted with your products or website.
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Google Shopping Ads for Mobile Optimization – Understand the unique considerations and best practices for optimizing Google Shopping Ads for mobile devices.
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Google Shopping Ads for International Sales – Learn how to expand your Google Shopping Ads campaigns to international markets and navigate the complexities of international e-commerce.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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