Professional Certificate in Google Shopping Ad Conversion Tactics

Name: Professional Certificate in Google Shopping Ad Conversion Tactics
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The Professional Certificate in Google Shopping Ad Conversion Tactics is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This program focuses on Google Shopping Ads, a high-demand area in the industry, providing hands-on experience and real-world knowledge to optimize shopping ad campaigns for maximum conversion rates.

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AboutThisCourse

In this course, you'll master advanced techniques in keyword research, product feed optimization, and bid management, enabling you to create and manage high-performing campaigns. The curriculum is designed and taught by industry experts, ensuring learners receive the most up-to-date and relevant information available. By completing this course, learners will not only enhance their skillset but also increase their value to potential employers, making them highly sought-after candidates in the ever-evolving digital marketing landscape. This program is an excellent opportunity for those looking to advance their careers and stay ahead of the curve in the competitive world of online advertising.

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CourseDetails

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Google Shopping Ad Basics – Learn the fundamentals of Google Shopping Ads, including campaign setup, product feed optimization, and bid management.
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Advanced Google Shopping Ad Strategies – Explore advanced tactics for maximizing conversions, including audience targeting, ad scheduling, and advanced bidding strategies.
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Google Shopping Ads Campaign Structure – Understand the importance of campaign structure in Google Shopping Ads, including how to create effective ad groups, product groupings, and negative keywords.
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Google Shopping Ads Performance Analysis – Learn how to analyze and interpret Google Shopping Ads performance data to make informed optimization decisions.
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Google Merchant Center Best Practices – Discover best practices for managing your product feed and Merchant Center account, including how to optimize product titles, descriptions, and images.
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Google Shopping Ads for Seasonal Sales – Learn how to create and optimize Google Shopping Ads campaigns for seasonal sales and promotions.
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Google Shopping Ads for Dynamic Remarketing – Explore how to use dynamic remarketing to target users who have previously interacted with your products or website.
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Google Shopping Ads for Mobile Optimization – Understand the unique considerations and best practices for optimizing Google Shopping Ads for mobile devices.
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Google Shopping Ads for International Sales – Learn how to expand your Google Shopping Ads campaigns to international markets and navigate the complexities of international e-commerce.

CareerPath

In the ever-evolving landscape of online shopping and digital marketing, Google Shopping Ads have become a critical component in any successful e-commerce marketing strategy. With the 'Professional Certificate in Google Shopping Ad Conversion Tactics', professionals can stay ahead of the curve in the UK job market by mastering these essential skills. This section highlights the growing demand for experts in Google Shopping Ads, featuring a 3D pie chart that illustrates the distribution of relevant roles and their respective market shares. The Google Charts library has been utilized to present the data in a visually engaging and transparent manner, making it accessible for all screen sizes. Explore the various roles, aligned with industry relevance, such as Google Shopping Ad Specialist, PPC Manager, E-commerce Marketing Coordinator, and Digital Marketing Analyst. The 3D pie chart provides a clear representation of each role's market share, utilizing the google.visualization.arrayToDataTable method to define the chart data and set the is3D option to true for a 3D effect. Stay informed about the latest job market trends, salary ranges, and skill demands with our 'Professional Certificate in Google Shopping Ad Conversion Tactics' and the interactive 3D pie chart, ensuring your expertise remains competitive and up-to-date in the UK's rapidly changing digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE SHOPPING AD CONVERSION TACTICS

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London School of International Business (LSIB)

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05 May 2025

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