Undergraduate Certificate in Real-Time Bidding
-- viewing nowThe Undergraduate Certificate in Real-Time Bidding is a comprehensive course designed to provide students with a solid understanding of the programmatic advertising landscape. This certificate program highlights the importance of real-time bidding (RTB) in digital marketing and its impact on modern business strategies.
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Course Details
• Introduction to Real-Time Bidding (RTB) & Programmatic Advertising
• Understanding Digital Advertising Ecosystem
• Key Players in Real-Time Bidding: DSPs, SSPs, DMPs, & Ad Exchanges
• Data Analytics for Real-Time Bidding
• RTB Campaign Management & Optimization
• Ad Fraud, Brand Safety, & Viewability in RTB
• Emerging Trends in Real-Time Bidding
• Legal & Ethical Considerations in Programmatic Advertising
• Capstone Project: Planning & Executing an RTB Campaign
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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