Undergraduate Certificate in Real-Time Bidding

Name: Undergraduate Certificate in Real-Time Bidding
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The Undergraduate Certificate in Real-Time Bidding is a comprehensive course designed to provide students with a solid understanding of the programmatic advertising landscape. This certificate program highlights the importance of real-time bidding (RTB) in digital marketing and its impact on modern business strategies.

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AboutThisCourse

As the demand for RTB specialists continues to grow, this course equips learners with the essential skills needed to excel in this high-growth field. The curriculum covers topics such as audience segmentation, data management platforms, and ad exchanges. Students will also learn how to leverage data-driven insights to optimize campaigns and improve ROI. By completing this program, learners will be prepared to pursue careers in programmatic advertising, media buying, and digital marketing analytics, giving them a competitive edge in the job market.

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CourseDetails

• Introduction to Real-Time Bidding (RTB) & Programmatic Advertising
• Understanding Digital Advertising Ecosystem
• Key Players in Real-Time Bidding: DSPs, SSPs, DMPs, & Ad Exchanges
• Data Analytics for Real-Time Bidding
• RTB Campaign Management & Optimization
• Ad Fraud, Brand Safety, & Viewability in RTB
• Emerging Trends in Real-Time Bidding
• Legal & Ethical Considerations in Programmatic Advertising
• Capstone Project: Planning & Executing an RTB Campaign

CareerPath

The Undergraduate Certificate in Real-Time Bidding is a valuable credential in the UK's dynamic job market. This section showcases the visual representation of relevant statistics for four popular roles associated with this certificate, using a 3D pie chart powered by Google Charts. *Digital Marketer*: Representing 35% of the chart, digital marketers specialize in utilizing real-time bidding techniques to optimize online advertising campaigns, reach target audiences, and boost brand visibility. *Software Developer*: Accounting for 30% of the chart, software developers are responsible for designing, implementing, and maintaining the software infrastructure that supports real-time bidding platforms, ensuring seamless functionality and robust performance. *Data Analyst*: With 20% of the chart, data analysts play a crucial role in deciphering complex datasets generated by real-time bidding systems, enabling data-driven decision-making and strategic planning for businesses. *SEO Specialist*: Making up the remaining 15%, SEO specialists focus on optimizing websites and content to improve search engine rankings, driving organic traffic, and enhancing the overall visibility of real-time bidding platforms. The 3D pie chart above provides a clear understanding of the job market trends associated with the Undergraduate Certificate in Real-Time Bidding in the UK. The transparent background and responsive design allow for easy integration and accessibility on any device.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN REAL-TIME BIDDING

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London School of International Business (LSIB)

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05 May 2025

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