Undergraduate Certificate in Programmatic Performance Marketing

Name: Undergraduate Certificate in Programmatic Performance Marketing
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The Undergraduate Certificate in Programmatic Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly growing field of digital marketing. This certificate program focuses on programmatic advertising, a data-driven approach to digital marketing that uses automated technology for buying and selling online ads.

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About this course

The course covers key topics such as audience targeting, campaign management, and analytics, providing learners with a solid foundation in programmatic performance marketing. With the increasing demand for digital marketing professionals who can leverage programmatic advertising to drive results, this certificate course is highly relevant in today's job market. By completing this program, learners will gain hands-on experience with programmatic platforms, develop critical thinking skills, and be able to demonstrate their expertise in programmatic performance marketing. This certificate course is an excellent opportunity for learners to enhance their skills, increase their marketability, and advance their careers in the digital marketing industry.

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Course Details

• Introduction to Programmatic Performance Marketing
• Fundamentals of Digital Advertising
• Programmatic Ad Buying
• Performance Marketing Analytics
• Audience Targeting and Segmentation
• Cross-Channel Marketing Strategies
• Marketing Automation and Attribution Modeling
• Data-Driven Decision Making in Performance Marketing
• Ethical Considerations in Programmatic Advertising

Career Path

The Undergraduate Certificate in Programmatic Performance Marketing is an industry-relevant qualification designed for enthusiasts looking to excel in the digital marketing landscape. This section highlights the increasing demand for professionals in this field through a 3D pie chart presenting job market trends, salary ranges, and skill requirements in the UK. As a digital marketing specialist, you can expect to handle various digital channels, SEO, and social media campaigns. With a 35% share in the job market, digital marketing specialists are in high demand, offering an average salary of £30,000. Performance Marketing Managers, taking up 25% of the market, are responsible for planning, coordinating, and implementing marketing campaigns, earning an average salary of £38,000. SEO specialists, with a 15% share, focus on optimizing websites for search engines and earn around £28,000 on average. PPC specialists, making up 10% of the market, handle paid advertising campaigns, earning approximately £27,000. Social media analysts, accounting for 15% of the market and earning around £26,000, are responsible for managing and optimizing a brand's social media presence. These statistics reveal the promising career prospects and salary ranges in the programmatic performance marketing field, making it an attractive choice for those looking to enter or advance their careers in this industry.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

UNDERGRADUATE CERTIFICATE IN PROGRAMMATIC PERFORMANCE MARKETING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.