Undergraduate Certificate in Programmatic Performance Marketing

Name: Undergraduate Certificate in Programmatic Performance Marketing
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The Undergraduate Certificate in Programmatic Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly growing field of digital marketing. This certificate program focuses on programmatic advertising, a data-driven approach to digital marketing that uses automated technology for buying and selling online ads.

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AboutThisCourse

The course covers key topics such as audience targeting, campaign management, and analytics, providing learners with a solid foundation in programmatic performance marketing. With the increasing demand for digital marketing professionals who can leverage programmatic advertising to drive results, this certificate course is highly relevant in today's job market. By completing this program, learners will gain hands-on experience with programmatic platforms, develop critical thinking skills, and be able to demonstrate their expertise in programmatic performance marketing. This certificate course is an excellent opportunity for learners to enhance their skills, increase their marketability, and advance their careers in the digital marketing industry.

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CourseDetails

• Introduction to Programmatic Performance Marketing
• Fundamentals of Digital Advertising
• Programmatic Ad Buying
• Performance Marketing Analytics
• Audience Targeting and Segmentation
• Cross-Channel Marketing Strategies
• Marketing Automation and Attribution Modeling
• Data-Driven Decision Making in Performance Marketing
• Ethical Considerations in Programmatic Advertising

CareerPath

The Undergraduate Certificate in Programmatic Performance Marketing is an industry-relevant qualification designed for enthusiasts looking to excel in the digital marketing landscape. This section highlights the increasing demand for professionals in this field through a 3D pie chart presenting job market trends, salary ranges, and skill requirements in the UK. As a digital marketing specialist, you can expect to handle various digital channels, SEO, and social media campaigns. With a 35% share in the job market, digital marketing specialists are in high demand, offering an average salary of £30,000. Performance Marketing Managers, taking up 25% of the market, are responsible for planning, coordinating, and implementing marketing campaigns, earning an average salary of £38,000. SEO specialists, with a 15% share, focus on optimizing websites for search engines and earn around £28,000 on average. PPC specialists, making up 10% of the market, handle paid advertising campaigns, earning approximately £27,000. Social media analysts, accounting for 15% of the market and earning around £26,000, are responsible for managing and optimizing a brand's social media presence. These statistics reveal the promising career prospects and salary ranges in the programmatic performance marketing field, making it an attractive choice for those looking to enter or advance their careers in this industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PROGRAMMATIC PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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