Undergraduate Certificate in CRM through Lifecycle Marketing

Name: Undergraduate Certificate in CRM through Lifecycle Marketing
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The Undergraduate Certificate in CRM through Lifecycle Marketing is a comprehensive course that equips learners with essential skills for career advancement in Customer Relationship Management (CRM). This certificate program emphasizes the importance of CRM in today's business landscape, where building and maintaining strong customer relationships is crucial for success.

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About this course

The course covers various aspects of CRM, including strategy, implementation, and optimization throughout the customer lifecycle. Learners will gain hands-on experience with CRM software and tools, enabling them to effectively manage customer interactions and data. This program is designed to meet the growing industry demand for CRM professionals who can leverage data-driven insights to drive business growth and improve customer satisfaction. By completing this certificate course, learners will be able to demonstrate their expertise in CRM and lifecycle marketing, making them highly attractive to potential employers. They will have the skills and knowledge necessary to develop and implement CRM strategies that drive customer engagement, loyalty, and revenue, setting them on a path for career success in this in-demand field.

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Course Details

• Introduction to CRM & Lifecycle Marketing
• Customer Segmentation and Targeting
• CRM Strategy and Planning
• Implementing CRM Systems and Technology
• Data-Driven Marketing & Analytics
• Customer Engagement and Retention
• Multi-Channel Campaign Management
• Personalization and Customer Experience
• CRM Metrics and Performance Measurement
• Ethics and Privacy in CRM

Career Path

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