Professional Certificate in PPC Data Analytics Techniques

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The Professional Certificate in PPC Data Analytics Techniques is a comprehensive course that equips learners with essential skills in Pay-Per-Click (PPC) data analysis. This program is critical for professionals looking to advance their careers in digital marketing, data analysis, and PPC advertising.

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About this course

With the increasing demand for PPC experts who can analyze data and optimize campaigns, this course offers a timely and relevant learning opportunity. Learners will gain hands-on experience with industry-leading tools such as Google Analytics, Google Ads, and Microsoft Advertising, enabling them to extract valuable insights from PPC data. Throughout the course, learners will develop a deep understanding of PPC metrics, attribution models, and conversion tracking, empowering them to make data-driven decisions and optimize campaigns for maximum ROI. By completing this program, learners will have a competitive edge in the job market and be well-positioned for career advancement in digital marketing and data analytics roles.

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Course Details


• PPC Fundamentals
• Understanding Keywords and Keyword Research
• PPC Campaign Setup and Optimization
• Data Analysis Tools for PPC
• Google Analytics for PPC Data Analysis
• Conversion Tracking and Attribution Modeling
• Advanced PPC Bid Strategies
• Reporting and Visualization Techniques
• Machine Learning and AI in PPC Data Analytics
• Case Studies in PPC Data Analytics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN PPC DATA ANALYTICS TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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