Professional Certificate in PPC Data Analytics Techniques

Name: Professional Certificate in PPC Data Analytics Techniques
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The Professional Certificate in PPC Data Analytics Techniques is a comprehensive course that equips learners with essential skills in Pay-Per-Click (PPC) data analysis. This program is critical for professionals looking to advance their careers in digital marketing, data analysis, and PPC advertising.

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AboutThisCourse

With the increasing demand for PPC experts who can analyze data and optimize campaigns, this course offers a timely and relevant learning opportunity. Learners will gain hands-on experience with industry-leading tools such as Google Analytics, Google Ads, and Microsoft Advertising, enabling them to extract valuable insights from PPC data. Throughout the course, learners will develop a deep understanding of PPC metrics, attribution models, and conversion tracking, empowering them to make data-driven decisions and optimize campaigns for maximum ROI. By completing this program, learners will have a competitive edge in the job market and be well-positioned for career advancement in digital marketing and data analytics roles.

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CourseDetails

• PPC Fundamentals
• Understanding Keywords and Keyword Research
• PPC Campaign Setup and Optimization
• Data Analysis Tools for PPC
• Google Analytics for PPC Data Analysis
• Conversion Tracking and Attribution Modeling
• Advanced PPC Bid Strategies
• Reporting and Visualization Techniques
• Machine Learning and AI in PPC Data Analytics
• Case Studies in PPC Data Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN PPC DATA ANALYTICS TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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