Postgraduate Certificate in B2B Strategic Sales Planning
-- viewing nowThe Postgraduate Certificate in B2B Strategic Sales Planning is a comprehensive course designed to empower learners with essential skills for success in the dynamic world of B2B sales. This course emphasizes the importance of strategic planning, a critical aspect of B2B sales that can significantly impact an organization's revenue and growth.
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Course Details
• <strong>B2B Market Research:</strong> Understanding the target market, competition, and industry trends to develop effective sales strategies.
• <strong>Sales Value Proposition Development:</strong> Identifying and articulating the unique value that a business offers to its customers to differentiate from competitors.
• <strong>Sales Planning & Forecasting:</strong> Developing accurate sales forecasts and plans based on market analysis, historical data, and business objectives.
• <strong>Key Account Management:</strong> Identifying, managing, and growing key customer relationships to drive revenue and profitability.
• <strong>Sales Process Design & Optimization:</strong> Designing and implementing a sales process that increases efficiency, consistency, and effectiveness.
• <strong>Sales Performance Metrics & KPIs:</strong> Identifying and tracking the key performance indicators that measure sales effectiveness and drive business results.
• <strong>Sales Enablement:</strong> Providing sales teams with the resources, tools, and training they need to succeed in a B2B sales environment.
• <strong>Negotiations & Closing Techniques:</strong> Developing the skills and techniques needed to effectively negotiate and close B2B sales deals.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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