Postgraduate Certificate in B2B Strategic Sales Planning
-- ViewingNowThe Postgraduate Certificate in B2B Strategic Sales Planning is a comprehensive course designed to empower learners with essential skills for success in the dynamic world of B2B sales. This course emphasizes the importance of strategic planning, a critical aspect of B2B sales that can significantly impact an organization's revenue and growth.
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โข <strong>B2B Market Research:</strong> Understanding the target market, competition, and industry trends to develop effective sales strategies.
โข <strong>Sales Value Proposition Development:</strong> Identifying and articulating the unique value that a business offers to its customers to differentiate from competitors.
โข <strong>Sales Planning & Forecasting:</strong> Developing accurate sales forecasts and plans based on market analysis, historical data, and business objectives.
โข <strong>Key Account Management:</strong> Identifying, managing, and growing key customer relationships to drive revenue and profitability.
โข <strong>Sales Process Design & Optimization:</strong> Designing and implementing a sales process that increases efficiency, consistency, and effectiveness.
โข <strong>Sales Performance Metrics & KPIs:</strong> Identifying and tracking the key performance indicators that measure sales effectiveness and drive business results.
โข <strong>Sales Enablement:</strong> Providing sales teams with the resources, tools, and training they need to succeed in a B2B sales environment.
โข <strong>Negotiations & Closing Techniques:</strong> Developing the skills and techniques needed to effectively negotiate and close B2B sales deals.
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