Postgraduate Certificate in B2C Email Marketing Techniques
-- viewing nowThe Postgraduate Certificate in B2C Email Marketing Techniques is a comprehensive course designed to equip learners with the essential skills required for successful B2C email marketing campaigns. With the ever-growing importance of digital marketing, this course focuses on the critical role of email marketing in driving business growth and customer engagement.
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Course Details
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• Email Marketing Strategy – This unit covers the development of effective email marketing strategies, including segmentation, targeting, and positioning. – Primary Keyword: Email Marketing Strategy; Secondary Keyword: Segmentation, Targeting, Positioning.
• Email Design – This unit explores the principles of email design, including creating responsive and accessible emails that render correctly across different devices and email clients. – Primary Keyword: Email Design; Secondary Keyword: Responsive Design, Accessible Design.
• Copywriting for Email – This unit focuses on the art of writing persuasive and engaging copy for email campaigns, including subject lines, preheaders, and body copy. – Primary Keyword: Copywriting for Email; Secondary Keyword: Persuasive Writing, Engaging Copy.
• Email Deliverability – This unit covers the factors that affect email deliverability, including list management, authentication, and reputation management. – Primary Keyword: Email Deliverability; Secondary Keyword: List Management, Authentication, Reputation Management.
• Email Automation – This unit explores the use of automation in email marketing, including triggered campaigns, drip campaigns, and marketing automation platforms. – Primary Keyword: Email Automation; Secondary Keyword: Triggered Campaigns, Drip Campaigns, Marketing Automation Platforms.
• Metrics and Analytics – This unit covers the key metrics and analytics used to measure the effectiveness of email campaigns, including open rates, click-through rates, conversion rates, and revenue. – Primary Keyword: Metrics and Analytics; Secondary Keyword: Email Campaigns, Open Rates, Click-Through Rates, Conversion Rates, Revenue.
• Data Privacy and Security – This unit explores the legal and ethical considerations of email marketing, including data privacy, security, and anti-spam regulations. – Primary Keyword: Data Privacy and Security; Secondary Keyword: Legal Considerations, Ethical Considerations, Anti-Spam Reg
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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