Postgraduate Certificate in B2C Email Marketing Techniques
-- viendo ahoraThe Postgraduate Certificate in B2C Email Marketing Techniques is a comprehensive course designed to equip learners with the essential skills required for successful B2C email marketing campaigns. With the ever-growing importance of digital marketing, this course focuses on the critical role of email marketing in driving business growth and customer engagement.
5.706+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
•
• Email Marketing Strategy – This unit covers the development of effective email marketing strategies, including segmentation, targeting, and positioning. – Primary Keyword: Email Marketing Strategy; Secondary Keyword: Segmentation, Targeting, Positioning.
• Email Design – This unit explores the principles of email design, including creating responsive and accessible emails that render correctly across different devices and email clients. – Primary Keyword: Email Design; Secondary Keyword: Responsive Design, Accessible Design.
• Copywriting for Email – This unit focuses on the art of writing persuasive and engaging copy for email campaigns, including subject lines, preheaders, and body copy. – Primary Keyword: Copywriting for Email; Secondary Keyword: Persuasive Writing, Engaging Copy.
• Email Deliverability – This unit covers the factors that affect email deliverability, including list management, authentication, and reputation management. – Primary Keyword: Email Deliverability; Secondary Keyword: List Management, Authentication, Reputation Management.
• Email Automation – This unit explores the use of automation in email marketing, including triggered campaigns, drip campaigns, and marketing automation platforms. – Primary Keyword: Email Automation; Secondary Keyword: Triggered Campaigns, Drip Campaigns, Marketing Automation Platforms.
• Metrics and Analytics – This unit covers the key metrics and analytics used to measure the effectiveness of email campaigns, including open rates, click-through rates, conversion rates, and revenue. – Primary Keyword: Metrics and Analytics; Secondary Keyword: Email Campaigns, Open Rates, Click-Through Rates, Conversion Rates, Revenue.
• Data Privacy and Security – This unit explores the legal and ethical considerations of email marketing, including data privacy, security, and anti-spam regulations. – Primary Keyword: Data Privacy and Security; Secondary Keyword: Legal Considerations, Ethical Considerations, Anti-Spam Reg
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
