Graduate Certificate in KPIs for Digital Marketing
-- viewing nowThe Graduate Certificate in Key Performance Indicators (KPIs) for Digital Marketing is a comprehensive course that equips learners with the skills to measure and optimize digital marketing campaigns effectively. In today's data-driven world, understanding KPIs is crucial for making informed decisions that drive business growth.
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Course Details
• Understanding KPIs in Digital Marketing: An Overview <br> • Importance of Setting Up Effective KPIs for Digital Marketing Campaigns <br> • Primary KPIs for SEO: Organic Traffic, Keyword Rankings & Bounce Rate <br> • Key Metrics to Measure Social Media Success: Engagement, Reach & Impressions <br> • Email Marketing KPIs: Open Rates, Click-through Rates, Conversion Rates <br> • Crucial KPIs for PPC Advertising: Cost-per-click, Click-through Rates, Quality Score <br> • Analyzing KPIs for Content Marketing: Time on Page, Page Views & Shares <br> • How to Choose the Right KPIs for Your Digital Marketing Strategy <br> • Tools for Measuring and Tracking Digital Marketing KPIs: Google Analytics, SEMrush & Hootsuite
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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