Graduate Certificate in KPIs for Digital Marketing
-- ViewingNowThe Graduate Certificate in Key Performance Indicators (KPIs) for Digital Marketing is a comprehensive course that equips learners with the skills to measure and optimize digital marketing campaigns effectively. In today's data-driven world, understanding KPIs is crucial for making informed decisions that drive business growth.
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⢠Understanding KPIs in Digital Marketing: An Overview <br> ⢠Importance of Setting Up Effective KPIs for Digital Marketing Campaigns <br> ⢠Primary KPIs for SEO: Organic Traffic, Keyword Rankings & Bounce Rate <br> ⢠Key Metrics to Measure Social Media Success: Engagement, Reach & Impressions <br> ⢠Email Marketing KPIs: Open Rates, Click-through Rates, Conversion Rates <br> ⢠Crucial KPIs for PPC Advertising: Cost-per-click, Click-through Rates, Quality Score <br> ⢠Analyzing KPIs for Content Marketing: Time on Page, Page Views & Shares <br> ⢠How to Choose the Right KPIs for Your Digital Marketing Strategy <br> ⢠Tools for Measuring and Tracking Digital Marketing KPIs: Google Analytics, SEMrush & Hootsuite
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