Undergraduate Certificate in Excel for Advertising Analysts

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The Undergraduate Certificate in Excel for Advertising Analysts is a crucial course designed to equip learners with essential skills in Excel, a widely used tool in advertising analysis. This certificate course highlights the importance of data-driven decision-making in advertising, making it highly relevant in today's data-centric business world.

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About this course

With the increasing demand for data-savvy professionals, this course offers a competitive edge for career advancement. It provides learners with the skills to analyze and interpret data, create data visualizations, and generate actionable insights. These skills are vital for advertising analyst roles, enabling learners to contribute significantly to their organizations' advertising strategies and success. Enroll in this course to enhance your Excel proficiency, strengthen your analytical skills, and boost your career potential in the advertising industry.

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Course Details

Excel Basics for Advertising Analysts: Introduction to Excel, creating and managing spreadsheets, basic formulas and functions

Data Analysis with Excel: Data cleaning, filtering, sorting, pivot tables, and charts

Advanced Excel Functions: Nested functions, array formulas, statistical and financial functions

Data Visualization in Excel: Conditional formatting, sparklines, advanced charting techniques

Excel for Advertising Campaign Tracking: Campaign tracking templates, UTM parameters, conversion tracking

Excel for Advertising Metrics and KPIs: CPA, CPC, CPM, CTR, ROAS, lifetime value (LTV)

Excel for SEO and Keyword Analysis: Keyword research, ranking tracking, search volume analysis

Excel for Social Media Analytics: Social media metrics, engagement tracking, audience analysis

Automating Excel for Advertising Analysts: VBA, macros, automated reporting

Career Path

The Undergraduate Certificate in Excel for Advertising Analysts equips learners with essential skills to excel in the advertising industry. Let's dive into the demand for these skills in the UK market. 1. Excel (85%): As a versatile tool for data manipulation and analysis, mastering Excel is a must for advertising analysts. The high demand for this skill results in better job prospects and higher salaries. 2. Data Analysis (70%): Understanding data analysis techniques is crucial for making informed marketing decisions and discovering trends. Advertising analysts who specialize in data analysis can bring significant value to their organizations. 3. Marketing (60%): Advertising analysts must stay current with marketing strategies and trends. Combining marketing knowledge with data analysis skills can lead to more effective advertising campaigns. 4. Visualization (55%): Presenting complex data in an engaging and understandable format is essential for advertising analysts. Visualization skills help communicate insights and recommendations to stakeholders.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
UNDERGRADUATE CERTIFICATE IN EXCEL FOR ADVERTISING ANALYSTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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