Undergraduate Certificate in Excel for Advertising Analysts

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The Undergraduate Certificate in Excel for Advertising Analysts is a crucial course designed to equip learners with essential skills in Excel, a widely used tool in advertising analysis. This certificate course highlights the importance of data-driven decision-making in advertising, making it highly relevant in today's data-centric business world.

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With the increasing demand for data-savvy professionals, this course offers a competitive edge for career advancement. It provides learners with the skills to analyze and interpret data, create data visualizations, and generate actionable insights. These skills are vital for advertising analyst roles, enabling learners to contribute significantly to their organizations' advertising strategies and success. Enroll in this course to enhance your Excel proficiency, strengthen your analytical skills, and boost your career potential in the advertising industry.

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โ€ข Excel Basics for Advertising Analysts: Introduction to Excel, creating and managing spreadsheets, basic formulas and functions

โ€ข Data Analysis with Excel: Data cleaning, filtering, sorting, pivot tables, and charts

โ€ข Advanced Excel Functions: Nested functions, array formulas, statistical and financial functions

โ€ข Data Visualization in Excel: Conditional formatting, sparklines, advanced charting techniques

โ€ข Excel for Advertising Campaign Tracking: Campaign tracking templates, UTM parameters, conversion tracking

โ€ข Excel for Advertising Metrics and KPIs: CPA, CPC, CPM, CTR, ROAS, lifetime value (LTV)

โ€ข Excel for SEO and Keyword Analysis: Keyword research, ranking tracking, search volume analysis

โ€ข Excel for Social Media Analytics: Social media metrics, engagement tracking, audience analysis

โ€ข Automating Excel for Advertising Analysts: VBA, macros, automated reporting

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The Undergraduate Certificate in Excel for Advertising Analysts equips learners with essential skills to excel in the advertising industry. Let's dive into the demand for these skills in the UK market. 1. Excel (85%): As a versatile tool for data manipulation and analysis, mastering Excel is a must for advertising analysts. The high demand for this skill results in better job prospects and higher salaries. 2. Data Analysis (70%): Understanding data analysis techniques is crucial for making informed marketing decisions and discovering trends. Advertising analysts who specialize in data analysis can bring significant value to their organizations. 3. Marketing (60%): Advertising analysts must stay current with marketing strategies and trends. Combining marketing knowledge with data analysis skills can lead to more effective advertising campaigns. 4. Visualization (55%): Presenting complex data in an engaging and understandable format is essential for advertising analysts. Visualization skills help communicate insights and recommendations to stakeholders.

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UNDERGRADUATE CERTIFICATE IN EXCEL FOR ADVERTISING ANALYSTS
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London School of International Business (LSIB)
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05 May 2025
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