Graduate Certificate in E-commerce Digital Analytics

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The Graduate Certificate in E-commerce Digital Analytics is a comprehensive course designed to equip learners with essential skills in digital analytics for e-commerce. In today's digital age, understanding customer behavior and optimizing online experiences are crucial for business success.

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About this course

This course is highly relevant and responds to the increasing industry demand for professionals who can leverage data-driven insights to make informed decisions. By the end of this program, learners will be able to analyze consumer behavior, track website performance, and use data to drive e-commerce strategy. The course is carefully crafted to provide learners with practical skills and knowledge required for career advancement in e-commerce, digital marketing, and business analytics. It offers a unique opportunity to gain hands-on experience with industry-standard tools and techniques, thereby enhancing employability and competitiveness in the job market.

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Course Details

• Web Analytics Fundamentals
• E-commerce Analytics
• Digital Marketing Analytics
• Data Visualization and Storytelling
• Google Analytics Avanced
• Tag Management Systems
• Attribution Modeling
• A/B Testing and Optimization
• Privacy and Data Security in Analytics

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