Graduate Certificate in E-commerce Digital Analytics

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The Graduate Certificate in E-commerce Digital Analytics is a comprehensive course designed to equip learners with essential skills in digital analytics for e-commerce. In today's digital age, understanding customer behavior and optimizing online experiences are crucial for business success.

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This course is highly relevant and responds to the increasing industry demand for professionals who can leverage data-driven insights to make informed decisions. By the end of this program, learners will be able to analyze consumer behavior, track website performance, and use data to drive e-commerce strategy. The course is carefully crafted to provide learners with practical skills and knowledge required for career advancement in e-commerce, digital marketing, and business analytics. It offers a unique opportunity to gain hands-on experience with industry-standard tools and techniques, thereby enhancing employability and competitiveness in the job market.

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โ€ข Web Analytics Fundamentals
โ€ข E-commerce Analytics
โ€ข Digital Marketing Analytics
โ€ข Data Visualization and Storytelling
โ€ข Google Analytics Avanced
โ€ข Tag Management Systems
โ€ข Attribution Modeling
โ€ข A/B Testing and Optimization
โ€ข Privacy and Data Security in Analytics

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