Postgraduate Certificate in Digital Advertising Growth Hacking
-- ViewingNowThe Postgraduate Certificate in Digital Advertising Growth Hacking is a comprehensive course designed to equip learners with the latest skills in digital marketing and data-driven strategies. This course emphasizes the importance of creative and innovative thinking to drive business growth through digital channels.
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Growth Hacking Fundamentals: Understanding the concept of growth hacking, its importance in digital advertising, and the mindset of a growth hacker.
โข Digital Advertising Channels: Exploring various digital advertising channels such as search engine marketing, social media advertising, display advertising, and mobile advertising.
โข Data-Driven Decision Making: Utilizing data analytics tools to measure and optimize digital advertising campaigns, focusing on key performance indicators (KPIs) and conversion rate optimization (CRO).
โข A/B Testing and Experimentation: Designing and implementing A/B tests to optimize digital advertising campaigns, interpreting results, and applying learnings to improve overall performance.
โข Growth Hacking Strategies: Identifying, prioritizing, and executing growth hacking strategies, including content marketing, influencer marketing, and viral marketing.
โข Customer Acquisition and Retention: Techniques to acquire and retain customers, including lead generation, customer segmentation, and lifecycle marketing.
โข Marketing Automation: Leveraging marketing automation tools to streamline and optimize digital advertising efforts, focusing on email marketing, social media management, and customer relationship management (CRM).
โข Ethical Considerations in Growth Hacking: Understanding the ethical implications of growth hacking techniques and ensuring compliance with industry regulations and best practices.
โข Emerging Trends in Digital Advertising: Staying up-to-date with the latest trends and technologies in digital advertising, such as artificial intelligence, machine learning, and virtual reality.
โข Case Studies in Growth Hacking: Analyzing real-world examples of successful growth hacking campaigns, identifying key takeaways and best practices.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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