Postgraduate Certificate in Digital Advertising Growth Hacking
-- ViewingNowThe Postgraduate Certificate in Digital Advertising Growth Hacking is a comprehensive course designed to equip learners with the latest skills in digital marketing and data-driven strategies. This course emphasizes the importance of creative and innovative thinking to drive business growth through digital channels.
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โข Growth Hacking Fundamentals: Understanding the concept of growth hacking, its importance in digital advertising, and the mindset of a growth hacker.
โข Digital Advertising Channels: Exploring various digital advertising channels such as search engine marketing, social media advertising, display advertising, and mobile advertising.
โข Data-Driven Decision Making: Utilizing data analytics tools to measure and optimize digital advertising campaigns, focusing on key performance indicators (KPIs) and conversion rate optimization (CRO).
โข A/B Testing and Experimentation: Designing and implementing A/B tests to optimize digital advertising campaigns, interpreting results, and applying learnings to improve overall performance.
โข Growth Hacking Strategies: Identifying, prioritizing, and executing growth hacking strategies, including content marketing, influencer marketing, and viral marketing.
โข Customer Acquisition and Retention: Techniques to acquire and retain customers, including lead generation, customer segmentation, and lifecycle marketing.
โข Marketing Automation: Leveraging marketing automation tools to streamline and optimize digital advertising efforts, focusing on email marketing, social media management, and customer relationship management (CRM).
โข Ethical Considerations in Growth Hacking: Understanding the ethical implications of growth hacking techniques and ensuring compliance with industry regulations and best practices.
โข Emerging Trends in Digital Advertising: Staying up-to-date with the latest trends and technologies in digital advertising, such as artificial intelligence, machine learning, and virtual reality.
โข Case Studies in Growth Hacking: Analyzing real-world examples of successful growth hacking campaigns, identifying key takeaways and best practices.
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