Graduate Certificate in MBA E-Customer Relationship Management

Name: Graduate Certificate in MBA E-Customer Relationship Management
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The Graduate Certificate in MBA E-Customer Relationship Management is a vital course designed to equip learners with the essential skills needed to thrive in the dynamic world of digital business. This certificate course focuses on the importance of e-customer relationship management in today's digital age, where building and maintaining strong relationships with customers is crucial for business success.

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À propos de ce cours

With the increasing demand for e-CRM professionals across industries, this course offers learners a unique opportunity to enhance their career prospects and stay ahead in the competitive job market. By enrolling in this course, learners will gain a solid understanding of e-CRM strategies, customer analytics, and digital marketing, which are essential skills required for career advancement in various industries. This certificate course is designed and delivered by industry experts and provides learners with a practical and hands-on learning experience. By the end of the course, learners will have developed a strong e-CRM skill set, enabling them to add value to their current roles or pursue exciting new career opportunities in the field of e-CRM.

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Détails du cours

• E-CRM Strategies: Understanding the role of E-Customer Relationship Management (E-CRM) in enhancing customer relationships and improving business performance. This unit covers the development and implementation of E-CRM strategies, including customer segmentation, targeting, and positioning.

• Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. It explores how these channels can be used to attract, engage, and retain customers.

• Customer Analytics: This unit focuses on the use of data and analytics to understand customer behavior and preferences. It covers topics such as data mining, customer segmentation, predictive modeling, and customer lifetime value analysis.

• Customer Experience Management: This unit explores the role of customer experience in building customer loyalty and advocacy. It covers topics such as customer journey mapping, voice of the customer (VoC) programs, and customer feedback analysis.

• Social Media and Mobile Marketing: This unit covers the use of social media and mobile platforms for customer engagement and relationship building. It explores topics such as social media listening, mobile app development, and mobile marketing campaigns.

• E-Commerce and Online Sales: This unit focuses on the principles and practices of e-commerce and online sales. It covers topics such as website design, user experience, payment gateways, and order fulfillment.

• Customer Service and Support: This unit explores the role of customer service and support in building customer loyalty and reducing churn. It covers topics such as help desk software, customer self-service portals, and customer feedback management.

• E-CRM Technology: This unit covers the technology infrastructure required to support E-CRM, including customer relationship management (CRM) software, marketing automation platforms, and data analytics tools.

Parcours professionnel

Here are the roles and their respective percentages in the job market for the Graduate Certificate in MBA E-Customer Relationship Management: - Digital Marketing Specialist (35%) - E-commerce Strategy Manager (25%) - Customer Experience Analyst (20%) - CRM Data Analyst (15%) These statistics highlight the demand for professionals with specialized skills in e-customer relationship management, providing insights into the UK job market. The 3D pie chart presented here, with a transparent background and responsive design, visually represents the trends and allows for easy understanding and comparison of each role.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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GRADUATE CERTIFICATE IN MBA E-CUSTOMER RELATIONSHIP MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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