Graduate Certificate in MBA E-Customer Relationship Management
-- ViewingNowThe Graduate Certificate in MBA E-Customer Relationship Management is a vital course designed to equip learners with the essential skills needed to thrive in the dynamic world of digital business. This certificate course focuses on the importance of e-customer relationship management in today's digital age, where building and maintaining strong relationships with customers is crucial for business success.
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โข E-CRM Strategies: Understanding the role of E-Customer Relationship Management (E-CRM) in enhancing customer relationships and improving business performance. This unit covers the development and implementation of E-CRM strategies, including customer segmentation, targeting, and positioning.
โข Digital Marketing: This unit covers the principles and practices of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. It explores how these channels can be used to attract, engage, and retain customers.
โข Customer Analytics: This unit focuses on the use of data and analytics to understand customer behavior and preferences. It covers topics such as data mining, customer segmentation, predictive modeling, and customer lifetime value analysis.
โข Customer Experience Management: This unit explores the role of customer experience in building customer loyalty and advocacy. It covers topics such as customer journey mapping, voice of the customer (VoC) programs, and customer feedback analysis.
โข Social Media and Mobile Marketing: This unit covers the use of social media and mobile platforms for customer engagement and relationship building. It explores topics such as social media listening, mobile app development, and mobile marketing campaigns.
โข E-Commerce and Online Sales: This unit focuses on the principles and practices of e-commerce and online sales. It covers topics such as website design, user experience, payment gateways, and order fulfillment.
โข Customer Service and Support: This unit explores the role of customer service and support in building customer loyalty and reducing churn. It covers topics such as help desk software, customer self-service portals, and customer feedback management.
โข E-CRM Technology: This unit covers the technology infrastructure required to support E-CRM, including customer relationship management (CRM) software, marketing automation platforms, and data analytics tools.
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