Postgraduate Certificate in Customer Relations Communication
-- ViewingNowThe Postgraduate Certificate in Customer Relations Communication is a valuable course that enhances communication skills in the context of customer relations. With the increasing importance of customer experience in today's business landscape, there is a high industry demand for professionals with exceptional customer relations communication skills.
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โข CRM Strategy and Management: This unit will cover the development and implementation of CRM strategies, including the use of technology to manage customer relationships.
โข Customer Service Delivery: Students will learn about best practices in customer service delivery, including communication skills, problem-solving, and complaint handling.
โข Customer Experience Management: This unit will focus on creating positive customer experiences, including customer journey mapping, touchpoint analysis, and feedback management.
โข Data-Driven Customer Relations: Students will learn how to use data and analytics to inform CRM decisions, including segmentation, targeting, and positioning.
โข Social Media and Digital Customer Relations: This unit will cover the use of social media and digital channels for CRM, including social listening, engagement, and community management.
โข CRM in a Global Context: Students will learn about the challenges and opportunities of CRM in a global context, including cultural differences, language barriers, and regulatory environments.
โข CRM Ethics and Compliance: This unit will cover the ethical and legal considerations of CRM, including data privacy, security, and compliance with relevant regulations.
โข CRM Innovation and Technology: Students will learn about emerging trends and technologies in CRM, including artificial intelligence, machine learning, and the Internet of Things.
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