Undergraduate Certificate in Programmatic Advertising
-- ViewingNowThe Undergraduate Certificate in Programmatic Advertising is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This certificate program focuses on programmatic advertising, a data-driven approach to digital advertising that allows businesses to target specific audiences with precision and accuracy.
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โข Introduction to Programmatic Advertising & Digital Marketing Platforms
โข Understanding Ad Exchanges, DSPs, & SSPs
โข Programmatic Advertising Formats: Display, Video, Mobile & Native
โข Audience Targeting & Segmentation in Programmatic Advertising
โข Programmatic Advertising Measurement & Attribution Models
โข Real-Time Bidding (RTB) & Automated Guaranteed
โข Data Management & Privacy in Programmatic Advertising
โข Creative Optimization & Dynamic Content in Programmatic
โข Cross-Channel Programmatic Advertising Strategies
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