Undergraduate Certificate in Programmatic Advertising

Name: Undergraduate Certificate in Programmatic Advertising
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The Undergraduate Certificate in Programmatic Advertising is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This certificate program focuses on programmatic advertising, a data-driven approach to digital advertising that allows businesses to target specific audiences with precision and accuracy.

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AboutThisCourse

With the increasing demand for programmatic advertising skills, this certificate course is more relevant than ever. According to a recent report by the Interactive Advertising Bureau (IAB), programmatic advertising now accounts for 84.5% of all digital display advertising in the US. This represents a significant opportunity for professionals with the right skills and training. Throughout the course, learners will gain hands-on experience with programmatic advertising platforms, learn how to optimize campaigns for maximum ROI, and develop a deep understanding of the programmatic advertising ecosystem. By the end of the program, learners will have the skills and knowledge needed to advance their careers in programmatic advertising and digital marketing.

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CourseDetails

• Introduction to Programmatic Advertising & Digital Marketing Platforms
• Understanding Ad Exchanges, DSPs, & SSPs
• Programmatic Advertising Formats: Display, Video, Mobile & Native
• Audience Targeting & Segmentation in Programmatic Advertising
• Programmatic Advertising Measurement & Attribution Models
• Real-Time Bidding (RTB) & Automated Guaranteed
• Data Management & Privacy in Programmatic Advertising
• Creative Optimization & Dynamic Content in Programmatic
• Cross-Channel Programmatic Advertising Strategies

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PROGRAMMATIC ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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