Undergraduate Certificate in PPC Advertising for Artisans
-- ViewingNowThe Undergraduate Certificate in PPC Advertising for Artisans is a crucial course designed to empower artisans with the necessary digital marketing skills to grow their businesses. This certificate course highlights the importance of Pay-Per-Click (PPC) advertising, a critical component of any successful online marketing strategy.
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โข PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including its benefits and how it fits into a digital marketing strategy.
โข Keyword Research: Identifying the right keywords for artisan products, including long-tail keywords and negative keywords.
โข Google Ads Account Structure: Setting up and organizing a Google Ads account for artisans, including campaigns and ad groups.
โข Creating Effective PPC Ads: Writing compelling ad copy that drives clicks and conversions, with a focus on ad formats and extensions.
โข Landing Page Optimization: Ensuring that landing pages are relevant, user-friendly, and optimized for conversions.
โข Bid Management: Managing bids for keywords, ad groups, and campaigns, including automated bidding strategies.
โข Tracking and Reporting: Using tools like Google Analytics and Google Tag Manager to track and report on PPC performance.
โข Advanced PPC Strategies: Exploring advanced techniques for maximizing ROI, such as remarketing, audience targeting, and ad scheduling.
โข PPC Ethics and Compliance: Understanding the ethical considerations and legal guidelines for PPC advertising, including ad policies and transparency.
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