Undergraduate Certificate in PPC Advertising for Artisans

Name: Undergraduate Certificate in PPC Advertising for Artisans
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The Undergraduate Certificate in PPC Advertising for Artisans is a crucial course designed to empower artisans with the necessary digital marketing skills to grow their businesses. This certificate course highlights the importance of Pay-Per-Click (PPC) advertising, a critical component of any successful online marketing strategy.

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AboutThisCourse

In today's digital age, there is an increasing demand for professionals who can effectively manage PPC campaigns. This course equips learners with the essential skills to create, manage, and optimize PPC advertising campaigns across various platforms, including Google, Bing, and social media networks. By completing this certificate course, artisans can expect to enhance their online presence, reach a wider audience, and drive more qualified leads to their businesses. Moreover, they will gain a competitive edge in the industry and increase their chances of career advancement in the digital marketing field.

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CourseDetails

• PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including its benefits and how it fits into a digital marketing strategy.
• Keyword Research: Identifying the right keywords for artisan products, including long-tail keywords and negative keywords.
• Google Ads Account Structure: Setting up and organizing a Google Ads account for artisans, including campaigns and ad groups.
• Creating Effective PPC Ads: Writing compelling ad copy that drives clicks and conversions, with a focus on ad formats and extensions.
• Landing Page Optimization: Ensuring that landing pages are relevant, user-friendly, and optimized for conversions.
• Bid Management: Managing bids for keywords, ad groups, and campaigns, including automated bidding strategies.
• Tracking and Reporting: Using tools like Google Analytics and Google Tag Manager to track and report on PPC performance.
• Advanced PPC Strategies: Exploring advanced techniques for maximizing ROI, such as remarketing, audience targeting, and ad scheduling.
• PPC Ethics and Compliance: Understanding the ethical considerations and legal guidelines for PPC advertising, including ad policies and transparency.

CareerPath

The undergraduate certificate in PPC (Pay-Per-Click) Advertising for Artisans is a valuable program that prepares students for various roles in the digital marketing landscape. This section showcases a 3D pie chart illustrating the job market trends for PPC-related positions in the UK. The chart highlights four primary roles: PPC Specialist, Digital Marketing Coordinator, SEO Specialist, and Content Writer. The percentages displayed in the chart represent the demand for each role based on job market analysis and industry relevance. PPC Specialists, with 65% of the market demand, are the most sought-after professionals. They manage and optimize advertising campaigns to increase online visibility and generate leads for businesses. Digital Marketing Coordinators hold 20% of the demand. They oversee various aspects of digital marketing strategies, including content creation, social media management, and analytics. SEO Specialists, responsible for optimizing websites for search engines, account for 10% of the demand. Finally, Content Writers, who create engaging and informative content, represent 5% of the demand. This 3D pie chart, with its transparent background and responsive design, displays relevant job market trends for those interested in pursuing a career in PPC advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PPC ADVERTISING FOR ARTISANS

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London School of International Business (LSIB)

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05 May 2025

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