Professional Certificate in Services Market Research
-- ViewingNowThe Professional Certificate in Services Market Research is a comprehensive course designed to equip learners with essential skills for career advancement in market research. This program emphasizes the importance of understanding consumer behavior, market trends, and competitive landscapes in the services sector.
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GBP £ 140
GBP £ 202
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โข Introduction to Services Market Research: Understanding the basics, methodologies, and objectives of services market research.
โข Market Segmentation and Targeting: Identifying and analyzing target markets, segmentation strategies, and customer profiling.
โข Competitive Analysis: Examining competitors, market share, and competitive positioning.
โข Customer Satisfaction and Loyalty Research: Measuring customer satisfaction, loyalty, and experience.
โข Service Quality and Improvement: Evaluating service quality, identifying gaps, and implementing improvement strategies.
โข Market Trends and Future Outlook: Identifying and analyzing market trends, growth opportunities, and future outlook.
โข Data Collection and Analysis Techniques: Quantitative and qualitative research methods, data analysis techniques, and tools.
โข Communication and Reporting: Presenting research findings, insights, and recommendations.
โข Ethical Considerations in Services Market Research: Understanding ethical guidelines, data privacy, and research integrity.
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