Professional Certificate in Services Market Research

Name: Professional Certificate in Services Market Research
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The Professional Certificate in Services Market Research is a comprehensive course designed to equip learners with essential skills for career advancement in market research. This program emphasizes the importance of understanding consumer behavior, market trends, and competitive landscapes in the services sector.

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AboutThisCourse

Learners will gain hands-on experience in conducting qualitative and quantitative research, analyzing data, and presenting actionable insights to drive business growth. In today's data-driven economy, there is an increasing demand for skilled market research professionals who can help businesses make informed decisions. By completing this course, learners will be able to demonstrate their expertise in services market research, giving them a competitive edge in the job market. Moreover, this program is aligned with industry standards, ensuring that learners acquire the most relevant and up-to-date skills needed to succeed in this field. Overall, this Professional Certificate in Services Market Research course is an excellent opportunity for learners to enhance their skills, advance their careers, and contribute to the success of businesses in the services sector.

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CourseDetails

• Introduction to Services Market Research: Understanding the basics, methodologies, and objectives of services market research.
• Market Segmentation and Targeting: Identifying and analyzing target markets, segmentation strategies, and customer profiling.
• Competitive Analysis: Examining competitors, market share, and competitive positioning.
• Customer Satisfaction and Loyalty Research: Measuring customer satisfaction, loyalty, and experience.
• Service Quality and Improvement: Evaluating service quality, identifying gaps, and implementing improvement strategies.
• Market Trends and Future Outlook: Identifying and analyzing market trends, growth opportunities, and future outlook.
• Data Collection and Analysis Techniques: Quantitative and qualitative research methods, data analysis techniques, and tools.
• Communication and Reporting: Presenting research findings, insights, and recommendations.
• Ethical Considerations in Services Market Research: Understanding ethical guidelines, data privacy, and research integrity.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SERVICES MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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