Graduate Certificate in Customer Journey Mapping via Emails
-- ViewingNowThe Graduate Certificate in Customer Journey Mapping via Emails is a comprehensive course that focuses on the essential skills needed to excel in customer experience management. This program is designed to equip learners with the ability to map customer journeys, analyze customer behavior, and create data-driven strategies to improve customer engagement and loyalty.
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โข Email Design and Strategy: Understanding the basics of email design, layout, and strategy for effective customer journey mapping. โข Email Campaign Management: Learning to plan, execute, and track email campaigns to optimize customer experience. โข Customer Segmentation and Profiling: Identifying and grouping customers based on shared characteristics for targeted email campaigns. โข Personalization and Automation: Utilizing customer data to personalize emails and automate workflows for improved customer engagement. โข Email Metrics and Analytics: Measuring and analyzing email performance to optimize the customer journey. โข Customer Journey Mapping: Visualizing and mapping the customer journey to identify touchpoints and opportunities for improvement. โข Email Accessibility and Compliance: Ensuring emails are accessible and compliant with industry standards and regulations. โข Testing and Optimization: Conducting A/B testing and optimization to improve email open rates, click-through rates, and conversions.
โข Customer Lifecycle Management: Managing the customer journey from acquisition to retention and advocacy for a holistic approach to email marketing.
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