Graduate Certificate in Sales Customer Relationship
-- ViewingNowThe Graduate Certificate in Sales & Customer Relationship Management is a career-advancing course designed to equip learners with essential skills in sales and customer relationship management. In today's business landscape, customer relationship management is a critical success factor, making this certificate course highly relevant and in-demand in various industries.
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Here are the essential units for a Graduate Certificate in Sales and Customer Relationship:
โข Customer Relationship Management (CRM) Strategies: This unit covers the latest CRM technologies, strategies, and best practices for managing customer relationships and improving customer satisfaction.
โข Sales Management: This unit explores the key concepts, theories, and practices in sales management, including sales planning, forecasting, and performance measurement.
โข Customer Experience Management: This unit focuses on the strategies and techniques for creating exceptional customer experiences, including customer journey mapping, voice of the customer programs, and customer feedback analysis.
โข Sales and Marketing Analytics: This unit covers the use of data analytics to optimize sales and marketing performance, including data visualization, predictive analytics, and marketing attribution.
โข Sales Enablement: This unit explores the strategies and tools for empowering sales teams to engage with customers effectively, including sales training, content marketing, and sales automation.
โข Negotiations and Sales Skills: This unit focuses on the communication, negotiation, and sales skills required to build strong customer relationships, close deals, and manage conflicts.
โข Social Selling and Digital Marketing: This unit covers the latest trends and best practices in social selling and digital marketing, including social media platforms, content marketing, and email marketing.
โข Customer Segmentation and Targeting: This unit explores the strategies and techniques for segmenting customers, identifying target markets, and developing effective marketing campaigns.
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