Graduate Certificate in Sales Customer Relationship
-- ViewingNowThe Graduate Certificate in Sales & Customer Relationship Management is a career-advancing course designed to equip learners with essential skills in sales and customer relationship management. In today's business landscape, customer relationship management is a critical success factor, making this certificate course highly relevant and in-demand in various industries.
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Here are the essential units for a Graduate Certificate in Sales and Customer Relationship:
⢠Customer Relationship Management (CRM) Strategies: This unit covers the latest CRM technologies, strategies, and best practices for managing customer relationships and improving customer satisfaction.
⢠Sales Management: This unit explores the key concepts, theories, and practices in sales management, including sales planning, forecasting, and performance measurement.
⢠Customer Experience Management: This unit focuses on the strategies and techniques for creating exceptional customer experiences, including customer journey mapping, voice of the customer programs, and customer feedback analysis.
⢠Sales and Marketing Analytics: This unit covers the use of data analytics to optimize sales and marketing performance, including data visualization, predictive analytics, and marketing attribution.
⢠Sales Enablement: This unit explores the strategies and tools for empowering sales teams to engage with customers effectively, including sales training, content marketing, and sales automation.
⢠Negotiations and Sales Skills: This unit focuses on the communication, negotiation, and sales skills required to build strong customer relationships, close deals, and manage conflicts.
⢠Social Selling and Digital Marketing: This unit covers the latest trends and best practices in social selling and digital marketing, including social media platforms, content marketing, and email marketing.
⢠Customer Segmentation and Targeting: This unit explores the strategies and techniques for segmenting customers, identifying target markets, and developing effective marketing campaigns.
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