Postgraduate Certificate in Consumer Behaviour in Financial Services Marketing
-- ViewingNowThe Postgraduate Certificate in Consumer Behaviour in Financial Services Marketing is a comprehensive course designed to equip learners with advanced skills in understanding consumer behavior in the financial services industry. This course emphasizes the importance of consumer psychology, market research, and data analysis in creating effective marketing strategies for financial products and services.
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Unit 1: Introduction to Consumer Behaviour in Financial Services Marketing
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Unit 2: Consumer Decision-Making Process in Financial Services
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Unit 3: Consumer Psychology and Financial Behavior
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Unit 4: Financial Services Products and Consumer Needs
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Unit 5: Consumer Segmentation and Target Marketing in Financial Services
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Unit 6: Branding and Positioning in Financial Services Marketing
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Unit 7: Customer Relationship Management and Retention in Financial Services
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Unit 8: Digital and Social Media Marketing for Financial Services
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Unit 9: Ethical and Regulatory Considerations in Financial Services Marketing
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Unit 10: Research Methods and Analytics in Financial Services Marketing
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