Postgraduate Certificate in Consumer Behaviour in Financial Services Marketing

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The Postgraduate Certificate in Consumer Behaviour in Financial Services Marketing is a comprehensive course designed to equip learners with advanced skills in understanding consumer behavior in the financial services industry. This course emphasizes the importance of consumer psychology, market research, and data analysis in creating effective marketing strategies for financial products and services.

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With the rapid growth of financial technology (FinTech) and digital transformation, there is an increasing demand for professionals who can analyze and predict consumer behavior in this dynamic landscape. This certificate course bridges the gap between traditional marketing and modern consumer behavior, providing learners with essential skills for career advancement in banking, insurance, financial planning, and FinTech. By the end of this course, learners will be able to apply consumer behavior theories, conduct market research, analyze consumer data, and develop marketing strategies that cater to the unique needs and preferences of consumers in the financial services industry. This certificate course is an excellent opportunity for professionals seeking to enhance their marketing skills and excel in their careers.

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Unit 1: Introduction to Consumer Behaviour in Financial Services Marketing
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Unit 2: Consumer Decision-Making Process in Financial Services
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Unit 3: Consumer Psychology and Financial Behavior
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Unit 4: Financial Services Products and Consumer Needs
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Unit 5: Consumer Segmentation and Target Marketing in Financial Services
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Unit 6: Branding and Positioning in Financial Services Marketing
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Unit 7: Customer Relationship Management and Retention in Financial Services
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Unit 8: Digital and Social Media Marketing for Financial Services
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Unit 9: Ethical and Regulatory Considerations in Financial Services Marketing
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Unit 10: Research Methods and Analytics in Financial Services Marketing

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
POSTGRADUATE CERTIFICATE IN CONSUMER BEHAVIOUR IN FINANCIAL SERVICES MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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