Postgraduate Certificate in Behavior-driven Marketing Analytics
-- ViewingNowThe Postgraduate Certificate in Behavior-driven Marketing Analytics is a comprehensive course designed to equip learners with essential skills in data-driven marketing. This program emphasizes the importance of understanding customer behavior, enabling learners to make informed, strategic decisions.
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โข <strong>Behavior-driven Marketing Analytics</strong> Introduction
โข Segmentation and Customer Personas
โข Behavioral Data Collection and Analysis
โข Customer Journey Mapping and Analysis
โข <strong>Psychology</strong> in Marketing: Principles and Applications
โข Behavioral Triggers and Persuasion Techniques
โข A/B Testing and Conversion Rate Optimization
โข Advanced Analytics: Predictive Modeling and Machine Learning
โข <strong>Data Visualization</strong> and Storytelling for Stakeholders
โข Ethics and Privacy in Behavioral Marketing Analytics
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