Postgraduate Certificate in Behavior-driven Marketing Analytics

Name: Postgraduate Certificate in Behavior-driven Marketing Analytics
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The Postgraduate Certificate in Behavior-driven Marketing Analytics is a comprehensive course designed to equip learners with essential skills in data-driven marketing. This program emphasizes the importance of understanding customer behavior, enabling learners to make informed, strategic decisions.

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AboutThisCourse

In today's data-centric world, there is an increasing industry demand for professionals who can interpret and apply marketing analytics. By completing this course, learners will gain a competitive edge in the job market, with the ability to leverage data insights to drive marketing success. Through a combination of theoretical and practical learning, this course covers key topics such as customer segmentation, digital analytics, and marketing ROI. Learners will also have the opportunity to work on real-world projects, gaining hands-on experience that can be directly applied in their careers. In summary, this course is an invaluable investment in your professional development, providing you with the skills and knowledge needed to excel in the field of behavior-driven marketing analytics.

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CourseDetails

• Behavior-driven Marketing Analytics Introduction
• Segmentation and Customer Personas
• Behavioral Data Collection and Analysis
• Customer Journey Mapping and Analysis
• Psychology in Marketing: Principles and Applications
• Behavioral Triggers and Persuasion Techniques
• A/B Testing and Conversion Rate Optimization
• Advanced Analytics: Predictive Modeling and Machine Learning
• Data Visualization and Storytelling for Stakeholders
• Ethics and Privacy in Behavioral Marketing Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN BEHAVIOR-DRIVEN MARKETING ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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