Undergraduate Certificate in Search Engine Marketing Analytics
-- ViewingNowThe Undergraduate Certificate in Search Engine Marketing (SEM) Analytics is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This certificate course focuses on SEM analytics, a critical aspect of digital marketing that involves using data-driven insights to optimize website visibility and increase online conversions.
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โข Introduction to Search Engine Marketing Analytics
โข Understanding Keyword Research and Analysis
โข Google Analytics: Setting Up and Tracking
โข Google Ads: Campaign Setup and Management
โข Search Engine Optimization (SEO) Fundamentals
โข Conversion Rate Optimization (CRO) Techniques
โข Utilizing Google Tag Manager for Data Collection
โข Advanced Analytics for SEM: Segmentation and Custom Reports
โข Data Studio for Visualizing SEM Performance
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