Undergraduate Certificate in Search Engine Marketing Analytics

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The Undergraduate Certificate in Search Engine Marketing (SEM) Analytics is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This certificate course focuses on SEM analytics, a critical aspect of digital marketing that involves using data-driven insights to optimize website visibility and increase online conversions.

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AboutThisCourse

In this course, learners will gain practical experience in keyword research, pay-per-click (PPC) advertising, and search engine optimization (SEO). They will also learn how to analyze website traffic, user behavior, and conversion rates to make data-driven decisions that improve online marketing performance. With the increasing demand for digital marketing professionals, this certificate course is an excellent opportunity for learners to gain a competitive edge in the job market. By completing this course, learners will be equipped with the skills needed to advance their careers in SEM analytics, SEO, PPC advertising, and other related fields.

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CourseDetails

• Introduction to Search Engine Marketing Analytics
• Understanding Keyword Research and Analysis
• Google Analytics: Setting Up and Tracking
• Google Ads: Campaign Setup and Management
• Search Engine Optimization (SEO) Fundamentals
• Conversion Rate Optimization (CRO) Techniques
• Utilizing Google Tag Manager for Data Collection
• Advanced Analytics for SEM: Segmentation and Custom Reports
• Data Studio for Visualizing SEM Performance

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN SEARCH ENGINE MARKETING ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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