Professional Certificate in Contextual Performance Marketing
-- ViewingNowThe Professional Certificate in Contextual Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital marketing landscape. This course emphasizes the importance of data-driven, contextually relevant marketing strategies that drive high-performance campaigns and maximize return on investment.
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โข Unit 1: Introduction to Contextual Performance Marketing
โข Unit 2: Understanding Audience Segmentation and Targeting
โข Unit 3: Data Analysis for Contextual Advertising
โข Unit 4: Creative Strategy in Contextual Performance Marketing
โข Unit 5: Optimizing for Contextual Relevance
โข Unit 6: Performance Metrics and KPIs in Contextual Advertising
โข Unit 7: Programmatic Advertising and Real-Time Bidding
โข Unit 8: Cross-Channel Contextual Marketing Campaigns
โข Unit 9: Legal and Ethical Considerations in Contextual Advertising
โข Unit 10: Future Trends and Innovations in Contextual Performance Marketing
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