Professional Certificate in Contextual Performance Marketing

Name: Professional Certificate in Contextual Performance Marketing
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The Professional Certificate in Contextual Performance Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital marketing landscape. This course emphasizes the importance of data-driven, contextually relevant marketing strategies that drive high-performance campaigns and maximize return on investment.

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AboutThisCourse

In an era where businesses demand measurable results, contextual performance marketing has gained significant industry demand. This course focuses on equipping learners with the skills to analyze consumer behavior, leverage advanced marketing technologies, and create engaging marketing experiences that drive conversions. Throughout the course, learners will gain hands-on experience with industry-leading marketing tools and platforms, develop a deep understanding of performance marketing metrics, and learn how to optimize campaigns for maximum ROI. By the end of the course, learners will have a comprehensive understanding of contextual performance marketing and the skills to advance their careers in this high-growth field.

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CourseDetails

• Unit 1: Introduction to Contextual Performance Marketing
• Unit 2: Understanding Audience Segmentation and Targeting
• Unit 3: Data Analysis for Contextual Advertising
• Unit 4: Creative Strategy in Contextual Performance Marketing
• Unit 5: Optimizing for Contextual Relevance
• Unit 6: Performance Metrics and KPIs in Contextual Advertising
• Unit 7: Programmatic Advertising and Real-Time Bidding
• Unit 8: Cross-Channel Contextual Marketing Campaigns
• Unit 9: Legal and Ethical Considerations in Contextual Advertising
• Unit 10: Future Trends and Innovations in Contextual Performance Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN CONTEXTUAL PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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