Undergraduate Certificate in B2C Relationship Management
-- ViewingNowThe Undergraduate Certificate in B2C Relationship Management is a comprehensive course designed to empower learners with the essential skills required for successful consumer engagement in today's dynamic business landscape. This certificate course emphasizes the importance of building, maintaining, and enhancing customer relationships in the B2C context.
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โข B2C Relationship Management Fundamentals
โข Understanding Customer Lifecycle and Value
โข Customer Segmentation and Targeting Strategies
โข Multi-Channel B2C Relationship Management
โข Personalization and Customer Experience Management
โข B2C Relationship Metrics and Analytics
โข Data-Driven Decision Making in B2C Relationship Management
โข Legal and Ethical Considerations in B2C Relationship Management
โข Digital Marketing and Social Media Strategies for B2C Relationship Management
โข Capstone Project in B2C Relationship Management
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